We’ve all heard of Facebook, Twitter, LinkedIn, and YouTube—Instagram has likely also made its way into the top ranks of social media. But there are still many people who may have never heard of Twitch.
However, if your project is related to gaming, Twitch is an indispensable channel for influencer marketing.
Twitch is a live video streaming platform. It primarily focuses on video game broadcasts. It frequently covers esports competitions.
It’s even more popular than most people might imagine. In February 2014, it became the fourth largest source of peak internet traffic in the U.S., which undoubtedly influenced Amazon's decision to acquire it later that year.
As of May 2023, Twitch had 7.25 million active streamers.
It’s hard to pinpoint who has the greatest influence on Twitch. To write this article, we looked into the individuals and organizations that have successfully attracted the most followers on Twitch (although one of them is currently banned from the platform). Many Twitch channels focus on the host playing a specific game, providing commentary as fans watch, or streaming game tournaments. However, you might also be curious about the earnings ranking of those with the most followers, so be sure to check out the top 10 highest-earning Twitch streamers. (You can contact them directly for marketing opportunities.)
1.Realsummit1g
Jaryd Lazar, also known as summit1g, is currently streaming full-time, focusing on games like Counter-Strike: Global Offensive (CS:GO) and Fortnite. Streaming is his full-time job—broadcasting 35 hours a week is a normal week for him. He streams almost every day, except for Thursdays.
Jaryd was once a competitive CS:GO player (formerly with A51 and Team Mythic) but has since transitioned to being a full-time streamer. While he enjoys first-person shooters, he says he likes playing almost every type of game.
Jaryd is 37 years old and hails from Colorado, USA. On January 25, 2018, he became the most-followed gamer on Twitch.