Most people understand the impact that strong journalism can have. But when it comes to actually executing a PR campaign, people start to get confused.

Before we discuss how, let's look at some key results:

• More than 200 pieces of media content were protected only organically.
• Multiple NFT collections were sold out during the multi-year Gala.
• The content was viewed in the millions.

The following large companies reported:

• Decrypt
• CoinTelegraph
• Bitcoin.com
• The Los Angeles Times

So what does it take to build a strong relationship with a PR firm, and how did Gala achieve these results?

Step 1: Understand the business